
Pricing Strategy · industryarmymarketing.com
Why IAM Vendors Need to Embrace Purchasing Power Parity Pricing
July 2026
Identity and Access Management is table stakes everywhere, yet most IAM vendors bill flat USD globally. A $12/user/month plan that's a rounding error in San Francisco is a real chunk of a developer's monthly salary in Vietnam, Nigeria, or Peru. Here's why PPP pricing belongs at the identity layer — and how to do it without inviting arbitrage.
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