Industry Army Intel
Deep dives on $10 exclusive territory marketing — one guide per trade domain. SEO, AEO, GEO, and the math behind the model.
Case StudyFlagship case study · receipts inside
How a six-letter .io registered on May 13, 2015 survived 78 Wayback captures, three copycat attacks, and eleven quiet years — then shipped as the wedding industry's exclusive-territory disruptor. WHOIS records, Wayback exhibits, footnoted sources, and a full timeline included.
2015
Registered
78
Wayback captures
11 yrs
Continuous hold
Featured
June 2026 · Company · weddings.io
The wedding industry is a $300B global category dominated by directory middlemen who rent your traffic and sell the same lead to six planners. Couples can't tell who's verified, planners can't tell which leads are real, and the category-defining .io domain sat unclaimed by every legacy player until 2015. When we registered weddings.io, the battle for the brand began that day — and it hasn't stopped since.
Read the guideCompany Case Study Blog
Company Case Study
The full company case study on defending Weddings.io, territory ownership, receipts, source links, and the IAM brand-defense model.
Open case study →Companion Blog
The aiweddings.io challenge article that backs the case study with the public timeline and proof trail.
Open case study →All Intel
50 guides· page 1 of 5
Pricing Strategy · industryarmymarketing.com
July 2026 · 10 min read
Identity security priced in flat USD prices entire regions out of strong IAM — leaving SMBs in Lagos, Jakarta, and Bangalore on weaker alternatives, creating attack vectors that ripple outward across every market IAM vendors serve.
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SEO Strategy · weddings.io
July 2026 · 10 min read
Variant domains, spoofed titles, and automated SaaS wrappers can generate a brief algorithmic spike, but without historical depth, multi-point validation, and authentic consumer signals, search engines quickly recognize the disconnect and strip the imitator's map power.
Read →Company · weddings.io
July 2026 · 10 min read
In the age of LLMs, RAG, and AI Overviews, a single-point application cannot defend two decades of category authority. Latecomers clone the UI, buy the ads, and try to hijack the entity graph — and if the underlying architecture is one app on one domain, the brand is exposed.
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Legal & Brand Integrity · weddings.io
July 2026 · 10 min read
For years, search platforms shielded themselves behind legacy intermediary liability protections, claiming they merely 'point to third-party web text.' The global legal landscape in 2026 has completely dismantled that defence — and the same generative surfaces that dismantled it are, in real time, cross-wiring category-defining .io domains with unrelated regional startups.
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Company · industryarmymarketing.com
June 2026 · 10 min read
HomeAdvisor sells the same lead to six contractors simultaneously. Angi charges $300 for a quote that converts 20% of the time. Yelp charges monthly whether you win or not. Industry Army Marketing was built to end all three — one industry at a time.
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Company · buildershaus.com
June 2026 · 10 min read
Most contractors juggle five platforms — a website, a directory listing, a review tool, a lead-gen subscription, and a social scheduler — and none of them talk to each other. BuildersHaus collapses all of it into a single territory-locked listing.
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Company · weddings.io
July 2026 · 10 min read
A business name registered in Ontario as 'Weddings.io Inc.' — connected to the aiweddings.io conflict — mirrors a domain we have held publicly since May 13, 2015. That is exactly the kind of dilution the Business Names Act was written to remedy.
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AI & Brand Integrity · weddings.io
July 2026 · 10 min read
Large language models pattern-match similarly named entities in indexed data and confidently invent relationships between them. For premium generic .io domain portfolios — weddings.io, roofers.io, demolition.io, framers.io, financialadvisors.io, videographers.io, errands.io, backhaul.io, aeo.io, plus insurance-brokers.io and cannabinoid.io coming soon — this is structural exposure, not a glitch.
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Brand Defense · weddings.io
July 2026 · 10 min read
The independent wedding vendor community is actively looking for an alternative to The Knot and WeddingWire — 200+ FTC complaints, a class action filed April 30 2025, and Senator Grassley pressing for an investigation. We built the infrastructure before anyone was paying attention. Then a separate Ontario company incorporated as 'Weddings.io Inc.' and the story wrote itself.
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Domain Strategy · weddings.io
July 2026 · 10 min read
A VC-backed Ontario company incorporated as 'Weddings.io Inc.' and launched at aiweddings.io — same name, different company, zero affiliation with us. Directories and partner profiles started conflating the two. We were not ready to be loud yet. The noise found us anyway.
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Company · talc.tv
June 2026 · 10 min read
Most contractors have a phone full of before-and-after photos sitting unused. A Surrey roofer finishes a tear-off, snaps two photos, and the job evaporates into the camera roll instead of climbing the rankings.
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Company · eyespyr.com
June 2026 · 10 min read
A homeowner spending $15,000 on a roof reads every review they can find before they call. If your five-star Google reviews are buried under one angry Yelp post from 2019, you lose the job — and you never know why.
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