INDUSTRY ARMY MARKETING · EST. NOVEMBER 18, 2011
Our mission is to give smaller businesses the brand, publishing and search infrastructure to compete with big corporations. IAM connects industry domains, programmatic SEO, original content and practical marketing experience in one growing ecosystem.
Our founder began doing SEO for his own construction company in 2004. Years of marketing that business and a select group of clients led to a bigger ambition: acquire industry domains and build a connected SEO system that independent businesses could afford to join. IAM was established on November 18, 2011.
Our pSEO approach brings business information into reusable structures for service pages, industry coverage and market content. The system is designed to process approved information faster and more accurately by reusing confirmed facts, keeping contact details consistent and applying repeatable publishing checks. Human review remains part of the work.
Performance is the brief: useful pages, clear information and an efficient route from your expertise to publication. We are building toward the best SEO system we can for the little guy—giving good independent companies more ways to be discovered, without needing a corporate marketing department.
We began with a focused idea: give one service provider a defined place in an industry and market. We also believe healthy competition helps good businesses improve. Our dual approach combines wider participation with selected marketing partnerships.
Start with a business registration and directory listing on one hub, currently $10 a year. Build an accurate presence around the services you actually provide. Registration alone does not mean your credentials have been verified.
View hub registration details →We want to work with businesses whose quality work, references, honest communication and accountability stand behind their marketing. Branding, websites, apps, content and SEO are agreed in a separate scope.
Any exclusive placement must be confirmed for a specific IAM-owned category and market. It cannot remove competitors from Google or guarantee a search position.
EYESPYR.COM · CLIENT BETA · COMING SOON
We are developing EyeSpyR to help people distinguish a business listing from information checked against relevant sources. The aim is a growing record of real businesses and the credentials that apply to their work.
The scope may include contractors, real estate professionals, transport operators and healthcare providers, with checks appropriate to local, provincial, state or federal requirements. Different professions need different credentials. Planned records would identify the issuing source, what was checked, the date and any limits on the check.
This is an evolving client beta. Broad credential coverage and automated verification are not being offered as completed features. A check is a dated piece of evidence, not a guarantee of future performance or a replacement for the relevant regulator.
Good businesses deserve protection from fabricated claims. Customers deserve to share honest experiences, including criticism. Our proposed review policy starts with both principles.
These are policy commitments under development, not a live mediation service or an established certification programme. Detailed criteria, privacy safeguards and appeal procedures will be published before a wider rollout.
A business profile and a profession-specific credential check answer different questions. Google’s verification methods vary and can include video evidence and business documents such as a permit, invoice or utility bill. Our goal is to add clearly scoped credential information rather than imply a Google profile establishes every professional qualification.
Google’s official business video verification guidance ↗SELECTED CLIENT BETA
Tell us what you do, where you work and why customers recommend you. We are inviting a select group of businesses to help shape this next stage. We know marketing can help good companies grow; we want the work behind the story to deserve that attention.
Include your business name, website, service area and links to work or references you have permission to share. We will discuss fit, scope and beta availability. Please do not send identity documents, patient information or private licence records through the public enquiry form.
Apply for the selected client beta ↗This opens an enquiry. Participation and any credential status require separate review and confirmation.