A CONNECTED BRAND & SEARCH ECOSYSTEM · EST. 2011
Build your presence city by city with IAM’s pSEO ecosystem, industry brands and connected publishing. Bring us your expertise and target cities; we shape an agreed content and marketing plan to help your business reach the people it serves.
From $10 a month · For approved businesses
Industry Army Marketing · Established November 18, 2011 WE MAKE BUSINESS BOOM.
Annual directory-only registration is a separate offer. Compare participation options →
OUR BRANDS / YOUR OPPORTUNITY
These are IAM’s own brand platforms and publishing networks. They give businesses a relevant place to tell their story, show their work and connect with their industry. Explore a brand below, then talk with us about the participation, content or marketing option that fits your business. Availability, scope and terms are confirmed for each network.
Talk to IAM about joining ↗AN ECOSYSTEM BUILT FOR REACH
Smaller businesses deserve the infrastructure to compete with big corporations. IAM connects industry domains, structured publishing, websites, apps and SEO services. Our pSEO system is designed to process your approved information faster and more accurately through reusable data, consistent business details and repeatable publishing checks.
Business registration and directory listing on one hub site. City-page partnerships and SEO services have separate scopes and pricing.
See exactly what is included →IAM owns and develops sector brands such as Kong Tractors, PlowWow™, Love Our Listings, Dentists.ltd, Roofers.io and Weddings.io. Shared page systems and structured information support industry, service and market content. Each published page still needs a useful purpose, real evidence and an accountable business behind it.
You can commission keyword and audience research, technical and on-page review, service content, internal linking, local-search support and reporting from authorised data. Brand identity, website improvements and app work can be included in an agreed project. Deliverables, access, timing and price are confirmed before work begins.
The $10 annual hub-registration entry point is a small fraction of the monthly retainers commonly reported in agency pricing surveys. It buys a directory registration; a full SEO campaign is quoted separately. Compare the actual deliverables, billing period and currency when choosing a plan.
Pricing context: Ahrefs’ 439-provider survey, updated August 2024 ↗Join a relevant industry hub or apply for a selected marketing partnership. EyeSpyR’s developing client beta adds a vision for evidence-led business credentials and fair reviews, with quality work and real references at the centre.
Read our mission and apply for the selected client beta →Our founder began doing SEO for his own construction company in 2004. After years of marketing that business and a select group of clients, he acquired industry domains to build an affordable, connected SEO ecosystem for independent businesses. IAM was established on November 18, 2011. The ambition remains: give the little guy the tools and reach to take on bigger competitors.
Based in Vancouver, working beyond it. The aim is to help your content reach further, with a faster route from an approved story to publication across the channels agreed for your business. Page speed and distribution results are measured for the actual site and scope; participation does not make every channel automatically connected.
Programmatic SEO uses structured data and reusable page systems to organise useful information across services, industries and markets. IAM connects that architecture to its own brand network and original business content. Automation supports the publishing process; it does not replace editorial review or make rankings, indexing, AI citations or leads automatic.
Flagship Brands
IAM-created brands and publishing destinations. Explore the relevant site, then ask us about participation and current opportunities.
Heavy Trade Contractor Directory
Explore this brand ↗
Snow & Site Services Marketplace
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Real Estate Showcase Network
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Roofing businesses, projects and industry resources
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Health & Wellness Video Network
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Premium Builder & Renovation Hub
Explore this brand ↗TV Media Network
Video-led publishing brands for industry knowledge, real projects and creators.
Interior Decorator Studio Network
Explore this brand ↗
Rebar & Reinforcement Video Network
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Heavy Excavation Video Network
Explore this brand ↗Marketing Tech
Specialist publications and developing technology brands. Access, availability and deliverables are confirmed for each engagement.
Transportation Disruptors
Disrupting how goods, gear, and crews move — the same playbook we apply to your industry.
The story behind the work
Watch the original IAM story, then follow the Build Journal for the brands, products and releases taking shape now.
Read the Build Journal →Inside the studio / out in the world
Branding is the thread—not an extra at the end. We connect identity, customer experience and useful publishing, with a clear next step for each business.
Positioning, names, visual identity, logos and approved characters.
Websites, booking flows, app interfaces and clear enquiry routes.
Project stories, releases and distribution through connected channels.
Brand character + first-year beta
A recognisable mascot, regional service stories and an honest Snow Intelligence beta rollout.
AI-illustrated PlowWow brand artwork.See the work and the decisions →
Real projects + direct enquiries
Actual job photography becomes useful project stories with clear credit and a direct route to the team.
Photo: Mason McKenzie / Rambo Wall & Ceiling Limited.See the work and the decisions →
Publication identity + editorial structure
An image-led magazine, sector coverage and one-minute briefs that keep the original source in view.
Illustrative stock photo: Mark Thomas / Pexels.See the work and the decisions →A published page, a beta and a concept are different things. Each journal entry tells you which stage you are looking at.
Bring us your next idea ↗Inside the build
Brand identities, websites, apps and rollouts. See what changed, why it matters and what is actually live.
Latest publication:
Build Journal · Industry Army Marketing
IAM’s Backhaul.io brand portfolio: freight and logistics identity, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read →
Build Journal · Industry Army Marketing
IAM’s Errands.io brand portfolio: emerging-service brand positioning, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read →
Build Journal · Industry Army Marketing
IAM’s WeddingSaaS brand portfolio: b2b publishing and brand differentiation, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read →
Build Journal · Industry Army Marketing
IAM’s TALC.tv brand portfolio: media-network brand management, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read →You know your trade. Through business profiles, project stories and guest contributions, we want to help people discover the businesses and expertise behind each industry. Our growing catalog of specialist websites gives those contributions a relevant home.
The price is small because we want participation to be accessible. Bring your best work, useful ideas and a willingness to participate. The value comes from the people, knowledge and connections we build together.
Building and renovation projects
Steel framing, drywall and ceiling work
Drywall planning and contractor resources
Framing projects and industry resources
Plumbing services and trade resources
Outdoor projects and hardscaping resources
Guest contributions are reviewed for relevance and usefulness. City-page partnerships and hands-on marketing services are separate, with scope and pricing agreed upfront.
Industry experience and real outcomes
We have spent years doing SEO for LSFencing and building websites around the industries we work in. Now we are inviting more businesses and content creators to help fill those hubs with useful listings, projects and expertise.
Long-term industry work
Our work with LSFencing spans years of SEO. Alongside that work, we have built layers of industry websites to support discovery and participation. That experience informs how we develop IAM's industry hubs and invite businesses to join.
The enquiry for this school dropped-ceiling project came through Steelstud.ca, part of the IAM network, and was referred to Rambo Wall & Ceiling. The project was subsequently awarded to Rambo. It is one documented example of an industry website generating an enquiry that turned into a job.
Steelstud.ca
School dropped ceiling
Closed deal
Help build a useful destination for your industry. Register on one industry hub for $10/year so visitors can find your business. For creators ready to contribute useful content and help grow the network, city-page partnerships are a separate upgrade offered after a fit review.
What We Deploy
Positioning, names, visual identity, approved logos and mascots—built to carry through your website, app and public rollout.
Build your brand →Improve how customers find your business with relevant pages, technical SEO, and clear enquiry paths. Rankings and results vary by market.
View SEO Packages →Build a useful presence on relevant industry directories. We focus on accurate business information, relevant placements, and qualified enquiries.
See the Backlink Program →Every service is a lead-gen engine. We put you on live bids, RFPs, and buyer feeds so real jobs land in your inbox—not just clicks.
How Leads Work →Websites, booking experiences and operational interfaces built around a useful customer journey. App scope and pricing are agreed after review.
See the Tiers →Powered by TALC.tv and the Sprinkling network. We syndicate you across X, Instagram, TikTok, YouTube, LinkedIn, Threads and every platform with an open API—one push, six+ channels.
Explore TALC.tv →Register on one hub site for $10/year. City-page partnerships are a separate upgrade for selected content creators, with scope and pricing agreed after a fit review.
See Both Doors →Register on one hub site for $10/year. The low fee makes participation accessible. Bring your expertise, real projects and useful ideas. City-page partnerships remain a separate, selective upgrade.
All Pricing in USD
TIER 1 · REGISTRATION
Your business registered on one industry hub site
TIER 2 · SELECTIVE UPGRADE
Separate pricing agreed after a fit review
Optional content service: TALC.tv blasts are $10 per post, priced separately from registration and city-page partnerships. Ask about content services.
Websites, SEO packages and other marketing services are priced separately. For a city-page partnership, we review your fit, content contribution and market before agreeing the scope and price.
About IAM
IAM connects brand identity, website and app development, publishing and rollout. We bring together years of website building, SEO work and practical industry experience. Our long-term work with LSFencing is part of that foundation, alongside the industry sites we have built and developed across the network.
The next stage is participation: more businesses sharing real projects, useful knowledge and clear service information. We want each hub to become more useful to the people searching it, attract more users and create more opportunities for its participating businesses. Register on one hub for $10/year, or apply for a separately priced city-page partnership if you are ready to contribute content.
LSFencing
Years of SEO work
Steelstud
Documented enquiry-to-award example
$10/year
Registration on one industry hub
Get In Touch
Tell us about the brand, website, app or rollout you want to build. Include your audience, what you already have and the next outcome you need. Industry-hub registration and city-page partnerships are also available as separate offers.
Address
3645 Kingsway, Vancouver, BC V5R 5M1, Canada
