Start with the business.
We learn what you offer, who it helps, where you work and what makes it worth choosing. Your approved brief becomes the foundation for the brand, pages and campaign.
YOUR INDUSTRY’S ARMYYour industry’s army
INDUSTRY ARMY MARKETING · EST. 2011
Your industry.
Your city.
Your army.
Put your expertise
in front of the right people.
We create brands and build them into industry hubs—connecting identity, useful websites, real expertise and a clear route to market.
Marketing participation from $10/month for approved businesses. Compare the options →
BRAND+YOUR WORK+YOUR CITY→More ways to be found.
WE BUILD THE BRANDS / YOU BRING THE EXPERTISE
We build brands.
We grow industry hubs.
IAM creates and manages distinctive brands, then develops them into useful hubs for their industries. Identity, websites, professional profiles, original content and distribution come together around the people and businesses in each field.
Our reach spans equipment, real estate, health, weddings, media, transport and more. Explore the complete family of brands below—from Kong and PlowWow to Errands and Backhaul. Bring your expertise, your business or a new idea; we’ll explore the right industry home or a brand of your own.
Find your place in an IAM hub ↗Flagship Brands
Find your industry. Bring your business.
IAM-created brands and publishing destinations. Explore the relevant site, then ask us about participation and current opportunities.
Kongtractors.com
Heavy Trade Contractor Directory
Explore this brand ↗
Plowwow.com
Snow & Site Services Marketplace
Explore this brand ↗
LoveOurListings
Real Estate Showcase Network
Explore this brand ↗
Roofers.io
Roofing businesses, projects and industry resources
Explore this brand ↗
Treatments.tv
Health & Wellness Video Network
Explore this brand ↗
BuildersHaus.com
Premium Builder & Renovation Hub
Explore this brand ↗TV Media Network
Our .TV Video Networks
Video-led publishing brands for industry knowledge, real projects and creators.
Decorator.tv
Interior Decorator Studio Network
Explore this brand ↗
Rebar.tv
Rebar & Reinforcement Video Network
Explore this brand ↗
Excavators.tv
Heavy Excavation Video Network
Explore this brand ↗Marketing Tech
Our In-House Stack
Specialist publications and developing technology brands. Access, availability and deliverables are confirmed for each engagement.
Transportation Disruptors
Logistics Reimagined
Disrupting how goods, gear, and crews move — the same playbook we apply to your industry.
A CORE IAM PRINCIPLE / KNOW YOUR CLIENT
We know who we market.
IAM works only with credible businesses. An EyeSpyR-verified business listing is required before we accept a client or activate its marketing. Payment, an application or a Google listing does not replace that review.
We KYC all our clients. We research and qualify every potential client before acceptance. Our know-your-client process checks who the client is, who represents the business, its business registration and the licences required for its trade and service area. Verification must be confirmed for the actual business and scope of work.
This matters when the work involves gas and combustion, live electrical systems, heavy equipment or people’s safety. A convincing advertisement is no substitute for a legitimate, appropriately licensed business.
A Google-verified profile is not proof of trade licensing.
Google describes Business Profile video verification as confirming that you manage or represent the business, using evidence of location, operations and management. That alone should not be treated as confirmation of every required trade licence. Google’s separate Local Services Ads screening can include licence checks, depending on the category and location. IAM requires its own EyeSpyR review before acceptance.
Google Business Profile verification ↗Google Local Services screening ↗
Start with a business enquiry. Do not send identity documents or private licence records through the public form; IAM will confirm an appropriate review process. A profile update fee does not purchase approval, and verification is not a guarantee of every future job.
EYESPYR CLEARED / READY FOR YOUR NEXT STAGE
You’ve qualified.
Now put the system to work.
Once your EyeSpyR listing is verified and IAM accepts your business, we can build the marketing plan around you. Your industry. Your expertise. The people you want to reach. A connected brand and publishing system gives that plan somewhere to grow.
We’ve spent years developing industry brands and the systems behind them. pSEO helps organise useful information across services, products and genuine markets. Original content gives those pages substance. TALC.tv supports the agreed message and distribution. This is how the pieces work together for your business.
Choose the right industry home.
Join a relevant IAM hub or commission a distinct brand of your own. We agree the audience, market, offer and scope so the plan fits the business.
Turn expertise into useful pages.
Services, products, answers and real project stories connect to relevant market pages. Structured information keeps business details consistent; original evidence makes each page worth reading.
Give the story somewhere to go.
Related pages and industry content help people explore. A clear profile and enquiry route keep the actual business behind the message easy to identify and contact.
Get the message into circulation.
Use TALC.tv shout-outs and agreed publishing channels to introduce the useful story, offer or release. Destinations and timing are confirmed in the plan.
Keep building the brand.
Refresh information, add worthwhile stories and review available performance data. Our network gives you an industry context; the continuing plan grows around your business.
WHAT YOU DOYour serviceScope. Customers. Questions.
+WHERE YOU WORKYour cityYour actual service area.
+WHY IT MATTERSYour proofProjects. Photos. Expertise.
A useful page. A clear enquiry.
01 / USEFUL PAGESOne business.
One business.
Clear routes to your work.
Build around genuine services and markets. Shared page systems keep details consistent; original questions and project evidence give each page its purpose.
Explore the market briefs ↗THE FOUNDATIONYour verified businessIdentity. Expertise. A clear offer.
↓THE INDUSTRY HOMEYour brand + hubUseful pages. Relevant context.
↓THE MESSAGEPublish + distributeOriginal content. Agreed channels.
THE REACH OF A NETWORK / THE FOCUS OF YOUR BUSINESSA marketing company.
A marketing company.
An industry ecosystem.
Brand creation, websites, apps, business profiles, pSEO, original publishing and distribution are parts of the same larger plan. Choose a useful starting point, then build the combination that makes sense for your business.
Let’s build your marketing plan ↗$10 / year
Your business registered on one relevant industry hub.
See the directory offer →Your business. Your scope.
City-page partnerships: $10/month per 100,000 residents, for one selected business per trade and city. Apply for review. Custom plans are available.
Discuss my industry & city ↗What exactly is pSEO?
Programmatic SEO uses structured information and reusable page systems to organise useful content across services, industries and markets. IAM connects that architecture to its own brand network and original business content. Editorial review, accurate company details and real evidence remain part of the work. Rankings, indexing, AI citations and leads are separate outcomes.
What can a wider marketing plan include?
Keyword and audience research, technical and on-page review, service content, internal linking, local-search support and reporting from authorised data. Brand identity, website improvements and app work can be included in an agreed project. Deliverables, access, timing and price are confirmed before work begins. A directory registration does not include a full SEO campaign or reserve a city.
Where did IAM’s network begin?
Our founder began doing SEO for his own construction company in 2004. After years of marketing that business and a select group of clients, he acquired industry domains to build an affordable, connected ecosystem for independent businesses. IAM was established November 18, 2011.
Based in Vancouver, working beyond it. The aim is to help good independent businesses compete through recognisable brands and useful publishing. EyeSpyR’s developing client beta adds a vision for evidence-led business credentials and fair reviews.
Read our mission & client beta →BUILT BY A CONTRACTOR AND MARKETER · TWO DECADES OF PRACTICAL EXPERIENCE
Be found. Build credibility.
Get your message out.
Designed from two decades of contracting and marketing experience, IAM connects the useful page, the business behind it and the message you want people to hear.
01 / IAM + PSEO
Give your expertise a home.
Your services, actual service area and project stories become connected pages on a relevant industry hub. Each page answers a useful question and gives customers a clear way to contact you.
02 / EYESPYR
Put credibility behind the page.
EyeSpyR-verified listing first, IAM acceptance second. Our know-your-client review checks business identity, registration and applicable licences before marketing activation.
03 / TALC.TV
Make the message easier to share.
Turn your project, offer or useful article into a clear shout-out. Link it to the right page and an agreed distribution plan, so the next step is easy to find.
EYESPYR.COM / CREDIBILITY & STANDARDS
We KYC. We qualify. We research.
We research every potential client and complete a know-your-client (KYC) and qualification review before accepting the business. We check who represents it, its identity, registration, applicable licences, public business records, online presence and supporting work. An EyeSpyR-verified listing is required before IAM activates its marketing.
$10 yearly profile update.
The update keeps your profile current; it does not purchase an endorsement. Ask IAM which checks and supporting information are included.
TALC.TV / PUBLISHING & DISTRIBUTION
Good work deserves a clear message.
Bring your photographs, project update, business news or useful knowledge. We shape a message that points people to the right business. Your industry page gives it a home; TALC.tv helps put it into circulation.
$20 per shout-out.
Channels, placement, material and timing are agreed before publication. Wider campaigns and ongoing plans are quoted to scope.
SMALL STARTING POINTS / CUSTOM PLANS AVAILABLE
Choose the next step for your business.
Guest-post pages are CAD, matching the guest-post offer. Other listed prices are USD. Services are separate unless your written plan combines them.
City-page partnership
$10
/ month per 100,000 residents
One selected business per trade and city. Apply for review; population basis, availability and scope are confirmed in your plan.
Discuss this option →Guest-post page
$10 CAD
/ page
Share useful expertise or a real project. Publication is subject to relevance and editorial review.
Discuss this option →EyeSpyR yearly update
$10
/ year
Keep your business profile and supporting information current. Update fees do not buy a verification result.
Discuss this option →Brand management
From $10
/ month
Connect your brand’s next steps. Deliverables and publishing scope are agreed before starting.
Discuss this option →TALC.tv shout-out
$20
/ shout-out
A clear message with agreed destinations, material and timing. Custom distribution plans are available.
Discuss this option →Your business. Your custom plan.
Introducing a product or service? Bring your idea and tell us who it helps. We bring decades of real-world experience, then build a custom brand, publishing and distribution plan around the right fit.
Build my plan →The story behind the work
Built from the industries
we work in.
Watch the original IAM story, then follow the Build Journal for the brands, products and releases taking shape now.
Read the Build Journal →Inside the studio / out in the world
Different businesses.
Distinct identities.
Branding is the thread—not an extra at the end. We connect identity, customer experience and useful publishing, with a clear next step for each business.
Make it recognisable
Positioning, names, visual identity, logos and approved characters.
Make it useful
Websites, booking flows, app interfaces and clear enquiry routes.
Put it into the world
Project stories, releases and distribution through connected channels.
Brand character + first-year beta
PlowWow™
A recognisable mascot, regional service stories and an honest Snow Intelligence beta rollout.
AI-illustrated PlowWow brand artwork.See the work and the decisions →
Real projects + direct enquiries
Rambo Wall & Ceiling
Actual job photography becomes useful project stories with clear credit and a direct route to the team.
Photo: Mason McKenzie / Rambo Wall & Ceiling Limited.See the work and the decisions →
Publication identity + editorial structure
The Mining Minute
An image-led magazine, sector coverage and one-minute briefs that keep the original source in view.
Illustrative stock photo: Mark Thomas / Pexels.See the work and the decisions →A published page, a beta and a concept are different things. Each journal entry tells you which stage you are looking at.
Bring us your next idea ↗Inside the build
The Build Journal
Brand identities, websites, apps and rollouts. See what changed, why it matters and what is actually live.
Latest publication:
Build Journal · Industry Army Marketing
Backhaul.io: a logistics brand built around a specific business problem
IAM’s Backhaul.io brand portfolio: freight and logistics identity, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read →
Build Journal · Industry Army Marketing
Errands.io: creating a service identity while keeping future delivery ideas honest
IAM’s Errands.io brand portfolio: emerging-service brand positioning, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read →
Build Journal · Industry Army Marketing
WeddingSaaS: a distinct business-software voice within the wedding portfolio
IAM’s WeddingSaaS brand portfolio: b2b publishing and brand differentiation, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read →Build Journal · Industry Army Marketing
TALC.tv: making a distribution brand explain the path from content to audience
IAM’s TALC.tv brand portfolio: media-network brand management, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read →Your Expertise Is Worth More Than a High Membership Fee
You know your trade. Through business profiles, project stories and guest contributions, we want to help people discover the businesses and expertise behind each industry. Our growing catalog of specialist websites gives those contributions a relevant home.
The price is small because we want participation to be accessible. Bring your best work, useful ideas and a willingness to participate. The value comes from the people, knowledge and connections we build together.
BuildersHaus
Building and renovation projects
Steelstud.ca
Steel framing, drywall and ceiling work
Drywallers.io
Drywall planning and contractor resources
Framers.io
Framing projects and industry resources
Plumbers.ltd
Plumbing services and trade resources
Hardscapes.io
Outdoor projects and hardscaping resources
Guest contributions are reviewed for relevance and usefulness. City-page partnerships and hands-on marketing services are separate, with scope and pricing agreed upfront.
Industry experience and real outcomes
Years of groundwork. A network to grow together.
We have spent years doing SEO for LSFencing and building websites around the industries we work in. Now we are inviting more businesses and content creators to help fill those hubs with useful listings, projects and expertise.
Long-term industry work
LSFencing: years of SEO work
Our work with LSFencing spans years of SEO. Alongside that work, we have built layers of industry websites to support discovery and participation. That experience informs how we develop IAM's industry hubs and invite businesses to join.
Steelstud.caClosed deal
Southpointe Academy school project
The enquiry for this school dropped-ceiling project came through Steelstud.ca, part of the IAM network, and was referred to Rambo Wall & Ceiling. The project was subsequently awarded to Rambo. It is one documented example of an industry website generating an enquiry that turned into a job.
- 1. Industry site
Steelstud.ca
- 2. Project enquiry
School dropped ceiling
- 3. Business outcome
Closed deal
Help build a useful destination for your industry. Register on one industry hub for $10/year so visitors can find your business. For creators ready to contribute useful content and help grow the network, city-page partnerships are a separate upgrade offered after a fit review.
What We Deploy
Our Services
Brand Strategy & Identity
Positioning, names, visual identity, approved logos and mascots—built to carry through your website, app and public rollout.
Build your brand →SEO Domination
Improve how customers find your business with relevant pages, technical SEO, and clear enquiry paths. Rankings and results vary by market.
View SEO Packages →Dofollow Backlinks
Build a useful presence on relevant industry directories. We focus on accurate business information, relevant placements, and qualified enquiries.
See the Backlink Program →Lead Generation
Every service is a lead-gen engine. We put you on live bids, RFPs, and buyer feeds so real jobs land in your inbox—not just clicks.
How Leads Work →Websites & Apps
Websites, booking experiences and operational interfaces built around a useful customer journey. App scope and pricing are agreed after review.
See the Tiers →Social Media
Powered by TALC.tv and the Sprinkling network. We syndicate you across X, Instagram, TikTok, YouTube, LinkedIn, Threads and every platform with an open API—one push, six+ channels.
Explore TALC.tv →Affordable SEO
Register on one hub site for $10/year. City-page partnerships are a separate upgrade for selected content creators, with scope and pricing agreed after a fit review.
See Both Doors →CONTRACTOR PRICING
Register on one hub site for $10/year. The low fee makes participation accessible. Bring your expertise, real projects and useful ideas. City-page partnerships remain a separate, selective upgrade.
All Pricing in USD
TIER 1 · REGISTRATION
Hub Site Registration
$10/year
Your business registered on one industry hub site
- Directory listing on one relevant hub site
- Business name and contact details
- Your trade and service area
- Annual registration — $10 per hub site
- City-page upgrades are a separate plan
RIGHT FIT FIRST
TIER 2 · SELECTIVE UPGRADE
City-Page Partnership
$10/month per 100,000 residents
One selected business per trade and city · By application
- City-page opportunity for selected partners
- Reserved for creators who contribute useful content
- Share real projects, photos, videos and industry knowledge
- Help grow your industry hub and the wider network
- City, category, scope and pricing agreed before activation
- Applying does not reserve or activate a city page
Optional content service: TALC.tv shout-outs are $20 each, priced separately from registration and city-page partnerships. Ask about content services.
BRING YOUR KNOWLEDGE. SHARE YOUR WORK.
BUILD CONNECTIONS IN YOUR INDUSTRY
Websites, SEO packages and other marketing services are priced separately. For a city-page partnership, we review your fit, content contribution and market before agreeing the scope and price.
About IAM
Build Something Recognisable
Put An Army Behind It
IAM connects brand identity, website and app development, publishing and rollout. We bring together years of website building, SEO work and practical industry experience. Our long-term work with LSFencing is part of that foundation, alongside the industry sites we have built and developed across the network.
The next stage is participation: more businesses sharing real projects, useful knowledge and clear service information. We want each hub to become more useful to the people searching it, attract more users and create more opportunities for its participating businesses. Register on one hub for $10/year, or apply for a separately priced city-page partnership if you are ready to contribute content.
LSFencing
Years of SEO work
Steelstud
Documented enquiry-to-award example
$10/year
Registration on one industry hub
Get In Touch
Contact Us
Tell us about the brand, website, app or rollout you want to build. Include your audience, what you already have and the next outcome you need. Industry-hub registration and city-page partnerships are also available as separate offers.
Address
3645 Kingsway, Vancouver, BC V5R 5M1, Canada