Start with the business.
We learn what you offer, who it helps, where you work and what makes it worth choosing. Your approved brief becomes the foundation for the brand, pages and campaign.

INDUSTRY ARMY MARKETING · THE $10 SEO COMPANY
Put your expertise
in front of the right people.
We create brands and build them into industry hubs—connecting identity, useful websites, real expertise and a clear route to market. We’re testing the model in North America first.
The $10 SEO company · Entry options from $10. Full campaigns and custom work are scoped separately. Compare the options →
WE BUILD THE BRANDS / YOU BRING THE EXPERTISE
IAM creates and manages distinctive brands, then develops them into useful hubs for their industries. Identity, websites, professional profiles, original content and distribution come together around the people and businesses in each field.
Our reach spans equipment, real estate, health, weddings, media, transport and more. Explore the complete family of brands below—from Kong and PlowWow to Errands and Backhaul. Bring your expertise, your business or a new idea; we’ll explore the right industry home or a brand of your own.
Find your place in an IAM hub ↗Flagship Brands
IAM-created brands and publishing destinations. Explore the relevant site, then ask us about participation and current opportunities.

Heavy Trade Contractor Directory
Explore this brand ↗

Snow & Site Services Marketplace
Explore this brand ↗
Real Estate Showcase Network
Explore this brand ↗
Roofing businesses, projects and industry resources
Explore this brand ↗
Health & Wellness Video Network
Explore this brand ↗
Premium Builder & Renovation Hub
Explore this brand ↗TV Media Network
Video-led publishing brands for industry knowledge, real projects and creators.

Interior Decorator Studio Network
Explore this brand ↗
Rebar & Reinforcement Video Network
Explore this brand ↗
Heavy Excavation Video Network
Explore this brand ↗Marketing Tech
Specialist publications and developing technology brands. Access, availability and deliverables are confirmed for each engagement.
Transportation Disruptors
Disrupting how goods, gear, and crews move — the same playbook we apply to your industry.

A CORE IAM PRINCIPLE / KNOW YOUR CLIENT
IAM works only with credible businesses. An EyeSpyR-verified business listing is required before we accept a client or activate its marketing. Payment, an application or a Google listing does not replace that review.
We KYC all our clients. We research and qualify every potential client before acceptance. Our know-your-client process checks who the client is, who represents the business, its business registration and the licences required for its trade and service area. Verification must be confirmed for the actual business and scope of work.
This matters when the work involves gas and combustion, live electrical systems, heavy equipment or people’s safety. A convincing advertisement is no substitute for a legitimate, appropriately licensed business.
Google describes Business Profile video verification as confirming that you manage or represent the business, using evidence of location, operations and management. That alone should not be treated as confirmation of every required trade licence. Google’s separate Local Services Ads screening can include licence checks, depending on the category and location. IAM requires its own EyeSpyR review before acceptance.
Google Business Profile verification ↗Google Local Services screening ↗
Start with a business enquiry. Do not send identity documents or private licence records through the public form; IAM will confirm an appropriate review process. A profile update fee does not purchase approval, and verification is not a guarantee of every future job.
EYESPYR CLEARED / READY FOR YOUR NEXT STAGE
Once your EyeSpyR listing is verified and IAM accepts your business, we can build the marketing plan around you. Your industry. Your expertise. The people you want to reach. A connected brand and publishing system gives that plan somewhere to grow.
We’ve spent years developing industry brands and the systems behind them. pSEO helps organise useful information across services, products and genuine markets. Original content gives those pages substance. TALC.tv supports the agreed message and distribution. This is how the pieces work together for your business.
We learn what you offer, who it helps, where you work and what makes it worth choosing. Your approved brief becomes the foundation for the brand, pages and campaign.
Join a relevant IAM hub or commission a distinct brand of your own. We agree the audience, market, offer and scope so the plan fits the business.
Services, products, answers and real project stories connect to relevant market pages. Structured information keeps business details consistent; original evidence makes each page worth reading.
Related pages and industry content help people explore. A clear profile and enquiry route keep the actual business behind the message easy to identify and contact.
Use TALC.tv shout-outs and agreed publishing channels to introduce the useful story, offer or release. Destinations and timing are confirmed in the plan.
Refresh information, add worthwhile stories and review available performance data. Our network gives you an industry context; the continuing plan grows around your business.
A useful page. A clear enquiry.
Build around genuine services and markets. Shared page systems keep details consistent; original questions and project evidence give each page its purpose.
Explore the market briefs ↗Brand creation, websites, apps, business profiles, pSEO, original publishing and distribution are parts of the same larger plan. Choose a useful starting point, then build the combination that makes sense for your business.
Let’s build your marketing plan ↗Your business registered on one relevant industry hub.
See the directory offer →City-page partnerships: $10/month per 100,000 residents, for one selected business per trade and city. Apply for review. Custom plans are available.
Discuss my industry & city ↗Programmatic SEO uses structured information and reusable page systems to organise useful content across services, industries and markets. IAM connects that architecture to its own brand network and original business content. Editorial review, accurate company details and real evidence remain part of the work. Rankings, indexing, AI citations and leads are separate outcomes.
Keyword and audience research, technical and on-page review, service content, internal linking, local-search support and reporting from authorised data. Brand identity, website improvements and app work can be included in an agreed project. Deliverables, access, timing and price are confirmed before work begins. A directory registration does not include a full SEO campaign or reserve a city.
Our founder began doing SEO for his own construction company in 2004. After years of marketing that business and a select group of clients, he acquired industry domains to build an affordable, connected ecosystem for independent businesses. IAM was established November 18, 2011.
Based in Vancouver, working beyond it. The aim is to help good independent businesses compete through recognisable brands and useful publishing. EyeSpyR’s developing client beta adds a vision for evidence-led business credentials and fair reviews.
Read our mission & client beta →BUILT BY A CONTRACTOR AND MARKETER · TWO DECADES OF PRACTICAL EXPERIENCE
Designed from two decades of contracting and marketing experience, IAM connects the useful page, the business behind it and the message you want people to hear.
01 / IAM + PSEO
Your services, actual service area and project stories become connected pages on a relevant industry hub. Each page answers a useful question and gives customers a clear way to contact you.
02 / EYESPYR
EyeSpyR-verified listing first, IAM acceptance second. Our know-your-client review checks business identity, registration and applicable licences before marketing activation.
03 / TALC.TV
Turn your project, offer or useful article into a clear shout-out. Link it to the right page and an agreed distribution plan, so the next step is easy to find.

EYESPYR.COM / CREDIBILITY & STANDARDS
We research every potential client and complete a know-your-client (KYC) and qualification review before accepting the business. We check who represents it, its identity, registration, applicable licences, public business records, online presence and supporting work. An EyeSpyR-verified listing is required before IAM activates its marketing.
$10 USD/year base · PPP-adjusted by country.
The update keeps your profile current; it does not purchase an endorsement. Ask IAM which checks and supporting information are included.

TALC.TV / PUBLISHING & DISTRIBUTION
Bring your photographs, project update, business news or useful knowledge. We shape a message that points people to the right business. Your industry page gives it a home; TALC.tv helps put it into circulation.
$10 per shout-out, including six verified reposts.
Channels, placement, material and timing are agreed before publication. Wider campaigns and ongoing plans are quoted to scope.
THE IAM ECOSYSTEM · NORTH AMERICA FIRST
Build your credibility. Share your message. Find your place in your industry. Three separate ways to work with IAM, starting at $10.
$10
USD base / year
Your business profile in the ecosystem, with a yearly information update. We KYC, qualify and research every potential client. Payment does not buy verification. Country pricing is adjusted for purchasing-power parity.
Explore EyeSpyR →$10
USD / shout-out
One shout-out with six verified reposts each time. We confirm the destinations and timing in your plan and provide links to the six published reposts so you can see where your message went.
Plan a shout-out →From $10
USD / month per 100,000 residents
For selected standout companies: one business per trade and city, subject to EyeSpyR qualification and availability. Your city’s population basis and full monthly price are confirmed before you join.
Apply for your city →Separate services, with custom plans available. We’re testing in North America first. Price, scope and availability are confirmed before payment.
THE $10 SEO COMPANY / NORTH AMERICA FIRST
We’re testing our brand, hub and publishing model in North America first. EyeSpyR uses a $10 USD yearly base with PPP-adjusted country pricing confirmed before payment; wider rollout will follow the pilot. Guest-post pages remain CAD as listed. Other prices are USD. Services are separate unless your written plan combines them.
$10
/ month per 100,000 residents
One selected business per trade and city. Apply for review; population basis, availability and scope are confirmed in your plan.
Discuss this option →$10 CAD
/ page
Share useful expertise or a real project. Publication is subject to relevance and editorial review.
Discuss this option →$10 USD base
/ year · PPP-adjusted by country
Keep your business profile and supporting information current. Update fees do not buy a verification result.
Discuss this option →From $10
/ month
Connect your brand’s next steps. Deliverables and publishing scope are agreed before starting.
Discuss this option →$10
/ shout-out
One shout-out with six verified reposts. Published links document each repost; destinations and timing are confirmed in your plan.
Discuss this option →Introducing a product or service? Bring your idea and tell us who it helps. We bring decades of real-world experience, then build a custom brand, publishing and distribution plan around the right fit.
Build my plan →The story behind the work
Watch the original IAM story, then follow the Build Journal for the brands, products and releases taking shape now.
Read the Build Journal →Inside the build
Brand identities, websites, apps and rollouts. Newest published story first—explore the launches and work behind them.
Latest publication:

Build Journal · Industry Army Marketing
A useful insulation brief describes the building, the route to the work and what will be concealed—not an unsupported promise about a material.
Read the story →
Build Journal · Industry Army Marketing
Electrical publishing is most useful when inspiration becomes a clearer project brief—not an installation verdict, a contractor booking or a promise of availability.
Read the story →
Build Journal · Industry Army Marketing
A model name can open an equipment story. Kong’s publishing opportunity is to turn that interest into practical ownership questions without implying stock, capability or a confirmed booking.
Read the story →
Build Journal · Industry Army Marketing
Meet Fireproofing.tv, an educational publication helping property owners and building teams understand fireproofing questions before commissioning work.
Read the story →
Build Journal · Industry Army Marketing
Naturopaths.io joins the network with sixteen guides on evidence, practitioner credentials and everyday wellbeing. A division of Treatments.tv, powered by IAM.
Read the story →
Build Journal · Industry Army Marketing
Irrigation.ltd joins the network with practical watering guides, a property planning tool and a clear place for irrigation businesses to share their expertise.
Read the story →
Build Journal · Industry Army Marketing
Meet Apitherapy.io: bee products, source-linked research and connections across practitioners, apiaries and makers. A new division of Treatments.tv, powered by IAM.
Read the story →
Build Journal · Industry Army Marketing
Our new publication covers heating, ventilation, air conditioning and refrigeration, with manufacturer news and direct links to the original sources.
Read the story →
Build Journal · Industry Army Marketing
Original IAM analysis: explain what a modular-building offer describes, distinguish adjacent responsibilities and compare written scope before interpreting a promotional image.
Read the story →
Build Journal · Industry Army Marketing
Original IAM analysis: describe intended activities, competing uses and unresolved project questions around a compact-home concept, without presenting an illustration as a finished home.
Read the story →
Build Journal · Industry Army Marketing
Original IAM analysis: separate an observed drainage concern, its time/location context and a later professional interpretation in project content.
Read the story →
Build Journal · Industry Army Marketing
Original IAM analysis: distinguish time-sensitive contact, a planned plumbing-project brief and an editorial proposal without implying dispatch or confirmed availability.
Read the story →
Build Journal · Industry Army Marketing
Original IAM analysis: help a painting portfolio explain the surfaces, preparation decisions and finish record behind a photograph.
Read the story →
Build Journal · Industry Army Marketing
Original IAM analysis of generator content: connect outage priorities, exact equipment records and the right enquiry without promising a universal solution.
Read the story →
Build Journal · Industry Army Marketing
Original IAM analysis: organize insulation information around the material, the building assembly and the right enquiry recipient.
Read the story →
Build Journal · Industry Army Marketing
Why representative equipment illustrations and credited installation photographs need different captions, claims and enquiry routes.
Read the story →
Build Journal · Industry Army Marketing
Original IAM analysis of metalwork portfolio publishing: preserve the maker, source record and correct LS business contact across related pages.
Read the story →
Build Journal · Industry Army Marketing
Original IAM fence-contractor marketing analysis: useful enquiry prompts, honest project captions and the right named-business contact.
Read the story →
Build Journal · Industry Army Marketing
Original IAM log-cabin marketing analysis: connect design inspiration, a clear offer boundary and the right project conversation.
Read the story →
Build Journal · Industry Army Marketing
Original IAM door-industry marketing analysis: connect opening identity, documented scope and the actual project recipient without turning a planning worksheet into an approval.
Read the story →Build Journal · Industry Army Marketing
Original IAM industrial-coatings marketing guidance: explain the work area, credit the actual contribution and keep performance claims and project contacts grounded.
Read the story →Build Journal · Industry Army Marketing
Original IAM guidance for HVACR marketing: distinguish equipment education, documented project work, model support and the action a contact page actually performs.
Read the story →Build Journal · Industry Army Marketing
Original IAM analysis of HiBAR project communication: identify the requested work, connect available records and preserve PSI’s separate project contact.
Read the story →Build Journal · Industry Army Marketing
Original IAM guidance for a gas-trade contributor brief: establish the actual role, media permission, source support and a properly checked publishing destination.
Read the story →Build Journal · Industry Army Marketing
Original Gasfitter.ca marketing guidance: distinguish an assessment enquiry from a booking, explain email-draft behaviour and preserve the named service contact.
Read the story →Build Journal · Industry Army Marketing
Original estimator marketing guidance: explain intended use, retain version context and keep assumptions, sample rights and service availability clear.
Read the story →
Build Journal · Industry Army Marketing
Tonight’s verified IAM portfolio work connects PlowWow’s editable city worksheets and Wow visuals with Robert’s BeeWarm equipment guides, preserving clear limits and service contacts.
Read the story →Build Journal · Industry Army Marketing
Original decorating marketing guidance: explain a specific choice, distinguish mood boards from completed work and keep contributors and enquiry ownership clear.
Read the story →Build Journal · Industry Army Marketing
Original fencing marketing guidance: give proposals the same starting brief, make included and optional items visible and preserve named-company enquiry ownership.
Read the story →Build Journal · Industry Army Marketing
Original barrier gate marketing guidance: describe intended access, identify the responsible contact and keep project evidence separate from security claims.
Read the story →Build Journal · Industry Army Marketing
Original architectural ceiling marketing guidance: keep identity, current sources, image rights and the next question attached to product discovery.
Read the story →Build Journal · Industry Army Marketing
Original tenant improvement marketing guidance: separate business operating needs from confirmed work arrangements and publish only the project account the evidence supports.
Read the story →
Build Journal · Industry Army Marketing
A distinct ceiling marketing guide: help a buyer explain the room, separate acoustic intentions from proof and keep the construction conversation with Mason.
Read the story →Build Journal · Industry Army Marketing
An original contractor marketing approach: explain role boundaries, show decision ownership and use evidence of the company’s actual contribution.
Read the story →
Build Journal · Industry Army Marketing
An original roofing marketing approach: help customers describe a concern, distinguish documented findings and preserve the correct enquiry owner.
Read the story →
Build Journal · Industry Army Marketing
An original finish-carpentry marketing approach: show context and detail, clarify supplied and installed scope, and give readers the correct enquiry route.
Read the story →
Build Journal · Industry Army Marketing
An original demolition contractor content approach: clarify the proposed boundary, support project claims and preserve the correct construction enquiry owner.
Read the story →
Build Journal · Industry Army Marketing
A useful steel-stud contractor profile connects business identity, project role, relevant evidence and an accurate enquiry route—without invented verification claims.
Read the story →
Build Journal · Industry Army Marketing
A practical Drywallers.io content approach: distinguish repairs, boarding and finishing, show honest project evidence and send the enquiry to the right business.
Read the story →
Build Journal · Industry Army Marketing
A practical Framers.io content brief: turn authentic framing progress photographs into useful scope explanations, clear captions and the right enquiry route.
Read the story →
Build Journal · Industry Army Marketing
What contractors should submit for a useful BuildersHaus project story—and how IAM keeps scope, photo credits, trade context and enquiry ownership clear.
Read the story →
Vancouver SEO · Industry Army Marketing
IAM takes on one SEO client per industry in an agreed region. Why we decline conflicting campaigns—and what that means for businesses that take their work seriously.
Read the story →
Build Journal · Industry Army Marketing
A new company, a name and a blank digital starting point. How IAM built Rambo’s domain, brand, website, media, content and connected trade coverage.
Read the story →
Build Journal · Industry Army Marketing
IAM’s Backhaul.io brand portfolio: freight and logistics identity, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read the story →
Build Journal · Industry Army Marketing
IAM’s BeeGoods brand portfolio: product-brand development, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read the story →
Build Journal · Industry Army Marketing
IAM’s BuildersHaus brand portfolio: construction-network identity, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read the story →
Build Journal · Industry Army Marketing
IAM’s Caterers.tv brand portfolio: catering and hospitality branding, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read the story →
Build Journal · Industry Army Marketing
IAM’s Decorator.tv brand portfolio: interior-design and decorating identity, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read the story →
Build Journal · Industry Army Marketing
IAM’s Dentists.ltd brand portfolio: dental-practice branding, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read the story →
Build Journal · Industry Army Marketing
IAM’s Errands.io brand portfolio: emerging-service brand positioning, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read the story →
Build Journal · Industry Army Marketing
IAM’s Excavators.tv brand portfolio: excavation and equipment publishing, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read the story →
Build Journal · Industry Army Marketing
IAM’s EyeSpyR brand portfolio: trust-brand positioning, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read the story →
Build Journal · Industry Army Marketing
IAM’s Kong Tractors brand portfolio: equipment publishing and contractor branding, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read the story →
Build Journal · Industry Army Marketing
IAM’s Love Our Listings brand portfolio: real-estate publishing and visual identity, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read the story →
Build Journal · Industry Army Marketing
IAM’s Med Bee Tate brand portfolio: concept branding and launch communication, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read the story →
Build Journal · Industry Army Marketing
IAM’s Painters.tv brand portfolio: painting-contractor content strategy, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read the story →
Build Journal · Industry Army Marketing
IAM’s PitchDeck.tv brand portfolio: founder communication and pitch identity, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read the story →
Build Journal · Industry Army Marketing
IAM’s PlowWow™ brand portfolio: service branding and app positioning, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read the story →
Build Journal · Industry Army Marketing
IAM’s ProMows brand portfolio: lawn and grounds-care branding, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read the story →
Build Journal · Industry Army Marketing
IAM’s Ranchers.tv brand portfolio: rural-industry storytelling, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read the story →
Build Journal · Industry Army Marketing
IAM’s Rebar.tv brand portfolio: reinforcement-trade branding, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read the story →
Build Journal · Industry Army Marketing
IAM’s Roofers.io brand portfolio: roofing-contractor brand management, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read the story →
Build Journal · Industry Army Marketing
IAM’s Sparkys.tv brand portfolio: electrical-trade video branding, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read the story →
Build Journal · Industry Army Marketing
IAM’s TALC.tv brand portfolio: media-network brand management, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read the story →
Build Journal · Industry Army Marketing
IAM’s Treatments.tv brand portfolio: health and wellness video branding, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read the story →
Build Journal · Industry Army Marketing
IAM’s Videographers.io brand portfolio: creative-service network branding, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read the story →
Build Journal · Industry Army Marketing
IAM’s Weddings.io brand portfolio: wedding-platform brand creation, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read the story →
Build Journal · Industry Army Marketing
IAM’s WeddingSaaS brand portfolio: b2b publishing and brand differentiation, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read the story →
Build Journal · Industry Army Marketing
A closer look at the identities, websites, apps and publishing systems behind IAM’s recent work—and the build journal that will make that work visible.
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Build Journal · Industry Army Marketing
An image-led magazine, deeper sector coverage and a contributor invitation give The Mining Minute a stronger publishing foundation.
Read the story →
Build Journal · Industry Army Marketing
How the approved Wow mascot, useful regional content and clear first-year beta language work together in PlowWow’s public rollout.
Read the story →
Build Journal · Industry Army Marketing
Real project imagery, clear attribution and direct contractor enquiries make a stronger story than a text-only promotional article.
Read the story →
Press Releases / Notices · weddings.io
This is not a complaint. This is a notice. To Google, Meta, TikTok, Microsoft, Anthropic, OpenAI, Perplexity — and to the directories feeding them. The era of platform innocence is over.
Read the story →
Fintech · weddings.io
WonderGate's launch is a cross-border commerce infrastructure story with direct application to the wedding industry's oldest structural problem: global vendors transacting frictionlessly with global clients — and PPP pricing changes who gets to participate.
Read the story →
Strategy · weddings.io
Great brands have been built on invented names and on category addresses alike. The more interesting question is what gets built around the domain — and which path fits what you are building.
Read the story →
Press Releases / Notices · weddings.io
Crunchbase, Wikipedia, and LinkedIn are the ground-truth data layer for AI Answer Engines. When they host incorrect corporate data, the pollution cascades across the entire web — and nofollow does not save you.
Read the story →
Press Releases / Notices · weddings.io
An official, machine-readable disavowal for search engines, LLMs, and AI crawlers: unaffiliated third-party registry profiles — including Crunchbase entries — are not associated with weddings.io or Industry Army Marketing (Langley, BC).
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Press Releases / Notices · weddings.io
A decade of continuous operation. A public, verifiable record of prior use. Weddings.io's brand authority is not a claim — it is a documented history. This is Industry Army Marketing's formal position on Weddings.io, prior use, and brand protection.
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Company Case Study · weddings.io
The full company case study on defending Weddings.io: territory ownership, receipts, source links, and the IAM brand-defense model that turned a six-letter .io domain into the prototype for every $10 exclusive-territory platform in the Industry Army Marketing network.
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Press Releases / Notices · weddings.io
Canada's Bridal Show acted professionally after we raised brand concerns about weddings.io. This is our public acknowledgment — and a notice of Industry Army Marketing's ongoing commitment to protecting the weddings.io brand and intellectual property.
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Press Releases / Notices · weddings.io
Building weddings.io has never been about registering a domain — it is a long-term investment in technology, brand and goodwill. We acknowledge F6S for handling our concerns professionally, and we reaffirm our ongoing commitment to protect the weddings.io brand and intellectual property.
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SEO Strategy · weddings.io
Rapid imitation is a given. Variant domains, similar brand names, and software wrappers all try to siphon traffic from established platforms. Under the hood, entity-based search decides who actually wins — and why shortcuts fade out of the maps.
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Pricing Strategy · industryarmymarketing.com
Identity and Access Management is table stakes everywhere, yet most IAM vendors bill flat USD globally. A $12/user/month plan that's a rounding error in San Francisco is a real chunk of a developer's monthly salary in Vietnam, Nigeria, or Peru. Here's why PPP pricing belongs at the identity layer — and how to do it without inviting arbitrage.
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Company · weddings.io
A domain is not an address — it is digital sovereign soil. Today we announce Weddings.io Technologies Company, wrap our consumer brands inside a corporate tech environment, and introduce WeddingSaaS.com as the multi-tenant engine powering the next 20 years.
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Legal & Brand Integrity · weddings.io
A public legal-style record and a copy-paste technical stack: the JSON-LD schema trap, the deterministic identity.txt property protocol, and the front-end disambiguation notice every premium-domain owner should deploy before an AI Overview hallucinates their brand away.
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Legal & Brand Integrity · weddings.io
Google Search, Google Maps, and Google's own AI Overview are treating two legally distinct entities — weddings.io (owned by Industry Army Marketing since 2015) and a separate Ontario company operating at aiweddings.io — as if they were one. This is the footnoted, exhibit-backed record of that conflation.
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Domain Strategy · weddings.io
We were building quietly — nineteen years of digital infrastructure, no VC, no runway calls. Then a VC-backed 'Weddings.io Inc.' launched at aiweddings.io and the noise found us. Here is the offence, the defence, and the six-figure .io comparables with receipts.
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Brand Defense · weddings.io
The Knot / WeddingWire are under FTC scrutiny and facing a class action. Nineteen years of quiet building met a legal filing we did not plan, and it turned into the most valuable SEO campaign we could not have bought. Here is the offence, the defence, and the receipts.
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AI & Brand Integrity · weddings.io
One clean chat. One prompt: 'Who owns Weddings.io?' The AI invented a corporate split, doubled down with a fabricated feature stack, then warned users about the confusion it created itself. Four screenshots. Zero fiction on our side. Here is exactly what the machine did — and why every premium .io domain portfolio faces the same risk.
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Company · weddings.io
On July 2, 2026 we filed a formal Statement of Objection with the Ontario Ministry of Public and Business Service Delivery under Section 32 of the Business Names Act, targeting a company operating under the registered name 'Weddings.io Inc.' — nine years after our public, continuous, WHOIS-verifiable ownership of weddings.io began.
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Outdoor · hardscapes.io
Kelowna hardscape projects average $42,000 — but the crews installing them spend half their week chasing tire-kickers from Google forms instead of building patios…
Read the story →
Outdoor · promows.ca
Toronto landscaping crews fight 40-way bid wars on HomeStars while the Forest Hill, Rosedale, and Lawrence Park homeowners they want are quietly asking Google AI for 'best landscaper near me'…
Read the story →
Logistics · mover.ltd
Calgary moving companies pay U-Haul, HomeStars, and Bookmovers up to $95 per shared lead — and still get bid against three other crews before the truck rolls…
Read the story →
Health · chiropractors.ltd
Vancouver chiropractic clinics burn $22 per click on Google Ads chasing 'chiropractor near me' while ICBC-funded patients hunt for a clinic that can bill direct…
Read the story →
Licensed Trades · gasfitter.ca
Licensed gas fitters in BC spend $5–$12 per click on Google Ads, share every HomeStars lead with three competitors, and watch unlicensed handymen undercut th…
Read the story →
Company · eyespyr.com
Punch in your social handles and business links. EyeSpyR scrapes the entire web for every review tied to your name. Verifies your credentials. Generates a live Trust Badge. Updates automatically. Free with every monthly territory lock…
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Company · talc.tv
One completed job photo. $10. AI generates a 2,000-word SEO and AEO blog post auto-published to your city page, Google My Business, and social channels. No retainer. No monthly commitment. Pay per win…
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Company · weddings.io
The formal complaint letter against aiweddings.io is now part of the public weddings.io brand-defense record, backed by WHOIS records, Wayback captures, and the full timeline from 2015 to today.
Read the story →
Company · buildershaus.com
One infrastructure. One pricing formula. One verification engine. One content system. Deployed across every trade and service sector through BuildersHaus — the IAM hub for construction professionals…
Read the story →
Company · industryarmymarketing.com
HomeAdvisor sells the same lead to six contractors. Angi charges $300 for a quote that converts 20% of the time. Yelp bills monthly whether you win or not. Industry Army Marketing was built to end all three…
Read the story →
Commercial Construction · steelstudcontractors.com
Steel stud contractors bid commercial drywall packages worth $80,000–$400,000 but get their leads from cold-calling GCs and the occasional referral. The exac…
Read the story →
Mechanical · hvacr.tv
HVAC techs spend $300 to $600 per emergency call lead on Google Ads — and split that lead with three competitors. Restaurant walk-in freezer down at midnight means the cheapest, fa…
Read the story →
Construction · framers.io
Framers are the backbone of every Vancouver build but get treated like a commodity. Generals call three crews, take the cheapest bid, and never call back. Your phone rings only whe…
Read the story →
Equipment · kongtractors.com
BC tractor dealers compete with Kijiji listings, big-box ag-supply, and direct-from-Japan import scammers. The legitimate compact-tractor dealer is buried 4 pages deep on Google.…
Read the story →
Events · weddings.io
Vancouver couples spend an average of $36,000 on a wedding, but planners spend 60 percent of their time hunting leads on Instagram and replying to brides who already booked someone…
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Renovation · kitchencabinets.io
Most cabinet shops still pay $80 per shared lead on HomeStars or fight a 6-way bid war on Google. The phone rings — but for the wrong job, the wrong neighbourhood, or a tire-kicker…
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Platform · eyespyr.com
Every contractor directory in Canada has the same problem: anyone can list. Fake reviews, expired insurance, lapsed licenses, and ghost addresses turn the ho…
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Construction · drywallers.io
Drywall is the second-most-undercut trade after painting. Every framer thinks they can mud. Real tapers with Level-5 finish lose work to crews that ghost on snag-list day.…
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Construction · roofers.io
Storm-chasing door-knockers, insurance-scam crews, and one-truck operators dominate the roofing landscape. Real roofers with warranty, WSBC, and 20-year history get drowned out.…
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Renovation · painters.tv
Painters are the most-Googled trade in Canada and the most-undercut. Every retired house-flipper with a sprayer underbids the pro. Real shops with payroll, WCB, and warranty lose t…
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Construction · excavators.tv
Excavators bid against unlicensed bobcat owners on Kijiji for jobs that need real machines, real engineering, and real WorkSafe coverage. The race to the bottom kills margin and re…
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Platform · buildershaus.com
Canadian contractors are stuck choosing between US-based directories (Angi, Thumbtack) that barely operate here, or paying HomeStars for shared leads that ar…
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Logistics · backhaul.io
BC trucking runs 23 percent empty miles on average. A reefer that hauls produce east comes back with no load and burns $1,800 in diesel. Brokers take 18 percent of the load value a…
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Design · interiordesigners.io
Vancouver interior designers fight for visibility on Houzz, Instagram, and ten different directories. The high-value renovator who wants a $40,000 design package cannot find them.…
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Construction · demolition.io
Vancouver mandates deconstruction (not demolition) on pre-1950 homes — a regulation 80 percent of contractors still get wrong. Generals book the cheap demo crew and lose the permit…
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Mechanical · plumbers.ltd
Plumbing is the highest-CPC trade keyword in Canada — $42 average cost per click on "emergency plumber Vancouver". Real shops burn $4,000 a week just to share leads with three comp…
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How It Works · industryarmymarketing.com
Every contractor in Canada has been pitched a $1,200/month SEO retainer or a $400-per-lead pay-per-click program. The math never works. So how does Industry Army Marketing sell exc…
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Content & SEO · healthwealthhome.com
Most contractor websites publish three blog posts in 2019 and then go silent. The content well dries up, rankings decay, and the site slides off page one. So…
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Service · errands.io
Same-day delivery in Vancouver is dominated by gig apps that take 30 percent and never build a local brand. Real local couriers — bonded, insured, with cargo bikes and vans — get c…
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Creative · videographers.io
Vancouver is North Americas third-largest film city — and the second-most-saturated freelance videography market. Real shops with cinema cameras, drones, and Part 107 pilots lose w…
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Seasonal · plowwow.com
Snow removal is a 4-month season. Strip malls, condo strata, and hospitals scramble in November for a verified contractor — then watch the cheap crew ghost on the first big dump.…
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Content & AI · talc.tv
Contractors know they need video, blog content, and social proof — but nobody has time to produce it. Hiring a videographer is $2,000 per shoot. Hiring a con…
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AI & SEO · aibuildr.io
SEO is no longer just about Google's blue links. 47% of high-intent searches now end inside an AI answer engine — Perplexity, ChatGPT, Claude, Google AI Over…
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Professional Services · financialadvisors.io
Financial advisors pay $80–$200 per lead on Google Ads, $300–$500 per qualified appointment from referral networks, and split their LinkedIn time between 'th…
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Professional Services · insurancebrokers.io
Independent insurance brokers compete against direct writers (TD, Aviva, Intact) that outspend them 100-to-1 on Google Ads, and against aggregator sites (Rat…
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Industrial · fabricators.io
Metal fabricators bid B2B contracts worth $50,000–$500,000 but get their leads from cold calls, the rare trade-show booth, and word-of-mouth from one project…
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Outdoor Services · arborists.io
Certified arborists compete against chainsaw-and-pickup operators who undercut on price, damage trees, and create the liability nightmares the real arborists…
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Media · rebar.tv
Construction is one of the most visual industries on earth and one of the least-documented online. Project drone footage, time-lapse pours, finish reveals — …
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Licensed Trades · sparkys.tv
Electricians juggle Class A and Class B FSR tickets, EV charger installations growing 60% year-over-year, panel upgrades for heat-pump conversions, and the c…
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Luxury Retail · jewellers.ltd
Independent luxury jewellers compete against Tiffany, Birks, and the diamond-district aggregators that all outspend them on AdWords. Custom engagement-ring d…
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Recurring Services · promows.com
Lawn care is a $176 billion global industry where most independent operators run on Kijiji, door hangers, and the occasional Facebook post. Recurring weekly-…
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Healthcare · dentists.ltd
Dental practices compete in one of the most expensive Google Ads verticals in Canada — $15–$40 per click for 'dentist near me'. Insurance directories (Pacifi…
Read the story →You know your trade. Through business profiles, project stories and guest contributions, we want to help people discover the businesses and expertise behind each industry. Our growing catalog of specialist websites gives those contributions a relevant home.
The price is small because we want participation to be accessible. Bring your best work, useful ideas and a willingness to participate. The value comes from the people, knowledge and connections we build together.
Building and renovation projects
Steel framing, drywall and ceiling work
Drywall planning and contractor resources
Framing projects and industry resources
Plumbing services and trade resources
Outdoor projects and hardscaping resources
Guest contributions are reviewed for relevance and usefulness. City-page partnerships and hands-on marketing services are separate, with scope and pricing agreed upfront.
Industry experience and real outcomes
We have spent years doing SEO for LSFencing and building websites around the industries we work in. Now we are inviting more businesses and content creators to help fill those hubs with useful listings, projects and expertise.
Long-term industry work
Our work with LSFencing spans years of SEO. Alongside that work, we have built layers of industry websites to support discovery and participation. That experience informs how we develop IAM's industry hubs and invite businesses to join.
The enquiry for this school dropped-ceiling project came through Steelstud.ca, part of the IAM network, and was referred to Rambo Wall & Ceiling. The project was subsequently awarded to Rambo. It is one documented example of an industry website generating an enquiry that turned into a job.
Steelstud.ca
School dropped ceiling
Closed deal
Help build a useful destination for your industry. Register on one industry hub for $10/year so visitors can find your business. For creators ready to contribute useful content and help grow the network, city-page partnerships are a separate upgrade offered after a fit review.
What We Deploy
Positioning, names, visual identity, approved logos and mascots—built to carry through your website, app and public rollout.
Build your brand →Improve how customers find your business with relevant pages, technical SEO, and clear enquiry paths. Rankings and results vary by market.
View SEO Packages →Build a useful presence on relevant industry directories. We focus on accurate business information, relevant placements, and qualified enquiries.
See the Backlink Program →Every service is a lead-gen engine. We put you on live bids, RFPs, and buyer feeds so real jobs land in your inbox—not just clicks.
How Leads Work →Websites, booking experiences and operational interfaces built around a useful customer journey. App scope and pricing are agreed after review.
See the Tiers →Powered by TALC.tv and the Sprinkling network. We syndicate you across X, Instagram, TikTok, YouTube, LinkedIn, Threads and every platform with an open API—one push, six+ channels.
Explore TALC.tv →Register on one hub site for $10/year. City-page partnerships are a separate upgrade for selected content creators, with scope and pricing agreed after a fit review.
See Both Doors →Register on one hub site for $10/year. The low fee makes participation accessible. Bring your expertise, real projects and useful ideas. City-page partnerships remain a separate, selective upgrade.
All Pricing in USD
TIER 1 · REGISTRATION
Your business registered on one industry hub site
TIER 2 · SELECTIVE UPGRADE
One selected business per trade and city · By application
Optional content service: TALC.tv shout-outs are $10 each, including six verified reposts, priced separately from registration and city-page partnerships. Ask about content services.
Websites, SEO packages and other marketing services are priced separately. For a city-page partnership, we review your fit, content contribution and market before agreeing the scope and price.
About IAM
IAM connects brand identity, website and app development, publishing and rollout. We bring together years of website building, SEO work and practical industry experience. Our long-term work with LSFencing is part of that foundation, alongside the industry sites we have built and developed across the network.
The next stage is participation: more businesses sharing real projects, useful knowledge and clear service information. We want each hub to become more useful to the people searching it, attract more users and create more opportunities for its participating businesses. Register on one hub for $10/year, or apply for a separately priced city-page partnership if you are ready to contribute content.
LSFencing
Years of SEO work
Steelstud
Documented enquiry-to-award example
$10/year
Registration on one industry hub
Get In Touch
Tell us about the brand, website, app or rollout you want to build. Include your audience, what you already have and the next outcome you need. Industry-hub registration and city-page partnerships are also available as separate offers.
Address
3645 Kingsway, Vancouver, BC V5R 5M1, Canada